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Type the minutes you spend on Reels, Shorts, or TikTok. See it as a dose. Twenty seconds, no signup.
Sixty minutes is a 30-page book. It's reading a chapter, the kind you'd actually remember a week later. It's not aspirational. It's just the math of where the hour goes.
Sixty minutes is one full workout. Warmup, the working sets, the cooldown. Including the part where you sit on the floor and stretch and feel a little smug.
Sixty minutes is the entire phone call to your grandmother. The one you've been meaning to make. She's not going to be around forever, and you know that, and the phone is right there.
It's the rough average duration of an Instagram Reel as of 2025. Most are 15 to 60 seconds, the distribution clusters around half a minute. TikTok skews shorter, YouTube Shorts can run up to 60. We picked 30 because it's the middle of the road and the math is easy.
Yes. One hour of 24fps 35mm film runs about 5,400 feet. That's a real number that physical film projectionists have to live with. We multiplied by your hours, divided to feet, and rounded.
Judgment call. Not a medical claim. Twenty minutes a day is a reasonable upper bound for "this isn't ruining your week," roughly where most digital-wellness research starts flagging concern. Move the line yourself if you want; the page doesn't enforce it.
Daily dose is one frame. Try the same number cumulatively: how many years of Reels you have left. Or back of envelope: hours per week. Or as a printable artifact: your screen time, itemized as a receipt.